CareerBuilder's "be one" Campaign Demonstrates Smarter Ways to Search For New Jobs and Manage Careers
CHICAGO, Sept. 3 /PRNewswire/ -- CareerBuilder, the industry's most
complete recruitment source for efficiently finding better candidates and
jobs, today announced its new national advertising campaign, "be one," to
boost job seeker traffic and build brand awareness. Debuting today, the $15
million CareerBuilder campaign will run for three months and includes a blend
of TV, out-of-home, radio advertising and interactive. In their respective
markets, Tribune Company and Knight Ridder will also supplement the media buy
with additional in-kind print advertising. The total campaign will penetrate
39 markets with targeted focus in 15 major cities including Boston, Chicago,
Dallas/Ft. Worth, Detroit, San Francisco/San Jose and Washington, D.C.
"Job hunting is serious business these days," said Judy Hackett, chief
marketing officer at CareerBuilder.com. "This new campaign focuses on today's
job seekers, those who require a more thoughtful approach to finding their
next opportunity. As a serious job resource, we at CareerBuilder.com are
providing the poised job seeker with smarter time-saving and confidentiality
tools to better target and manage their job search."
Being a "CareerBuilder" means being smarter about the way you manage your
job search. CareerBuilders do not jump from job to job; they are more
thoughtful about their goals and they carefully establish the criteria for
their next move. Whether the goal is to move up the corporate ladder or find
a job that is closer to home, CareerBuilder.com and CareerBuilder's newspaper
affiliates' products provide the smarter tools to help job seekers find the
right job for them.
CareerBuilder's "be one" targets job candidates on the move through out-
of-home advertising on billboards located in high profile areas such as
airports, subways, commuter rail and bus shelters. The radio component of the
campaign will be heard on the top radio stations in 15 markets. Newspaper
advertising is scheduled with a series of half-page ads in the nation's
leading papers such as the San Jose Mercury News, the Philadelphia Inquirer
and the Miami Herald. In Tribune newspaper markets, television advertising
will promote CareerBuilder newspaper products and online products.
About CareerBuilder
CareerBuilder is a leading online source for maximizing recruitment
dollars and optimizing job searches with superior products, customer service
and technology. With a unique combination of national, local and niche
audiences, CareerBuilder makes it easy for recruiters to reach the most
qualified candidates with industry-leading market research data and support.
Job seekers can search for the right job from more than 400,000 continuously
updated postings, representing more than 25,000 of the top employers in
virtually every industry, field and location. In partnership with Tribune
Company (NYSE:TRB) and Knight-Ridder Inc. (NYSE: KRI), CareerBuilder includes
the Web's top newspaper sites - the most trusted employment sources in
recruiting. For more information About CareerBuilder products and services,
call 888-670-TEAM or visit CareerBuilder at http://www.careerbuilder.com.
CareerBuilder Media Contact
For all media inquiries and interview requests, contact:
Jennifer Grasz
(P) 773-527-1164
(E) jennifer.grasz@careerbuilder.com
