New CareerBuilder Employment Sections Debut in More Than 30 Newspapers, Starting Sunday
RESTON, Va., Sept. 24 /PRNewswire/ -- CareerBuilder(R), Knight-Ridder,
Inc. (NYSE: KRI), and Tribune Company (NYSE: TRB) announced today that they
will debut CareerBuilder-branded employment sections in more than 30
newspapers throughout the United States, beginning Sunday. The new sections
will contain a wealth of local jobs and career information for job seekers and
employers; the new employment sections will further establish CareerBuilder as
the local recruitment solution of choice.
"Whether at work, home or on the road, CareerBuilder delivers the best
employer exposure, the right jobs and the most valuable career advice in the
communities where people live," said Rob McGovern, chairman and CEO of
CareerBuilder. "The new CareerBuilder employment sections are a perfect
complement to job seeker and employer services found online as part of the
CareerBuilder Network."
This Sunday, September 30, CareerBuilder employment sections will appear
in the Chicago Tribune, Los Angeles Times, Newsday, Philadelphia Inquirer, The
Morning Call (Allentown, Pa.), The San Jose Mercury News, The Miami Herald,
The South Florida Sun Sentinel and the Contra Costa Times. The Dallas Morning
News, a subsidiary of Belo, also premiered a newly designed CareerBuilder
employment section. Several other Tribune and Knight Ridder newspapers will
introduce CareerBuilder employment sections throughout October and November,
reaching 70 percent of people living in each of these local markets.
"Newspaper help wanted ads continue to be one of the first places people
look for a job," said Tim Landon, president of Tribune Classified Services.
"Extending the CareerBuilder brand in print creates a single, integrated go-to
source for print and online recruitment for job seekers and employers."
"This powerful print and online combination provides CareerBuilder
expansive reach into local communities," said Dan Finnigan, president of
Knight Ridder Digital. "The re-naming of our employment sections and the
ability to cross-promote the CareerBuilder brand signals a new era in the
recruiting industry."
CareerBuilder, Knight Ridder and Tribune will combine the cross-
promotional abilities of their media properties to drive awareness of the
CareerBuilder brand. In support of the section debuts, the companies are
launching a comprehensive marketing and advertising campaign that includes
television, radio, outdoor, newspaper and Internet advertising in the fourth
quarter.
The new CareerBuilder employment sections will include:
* Advice on career planning and job searching.
* Career advice from CareerBuilder experts.
* Local and national job market trends and information.
* Local profiles of business people.
* CareerBuilder poll results.
* Premium advertising space and special sponsorships of features like "Employer of the Week" and "Job of the Week."
"Now, employers can easily gain exposure in both print and online,
reaching millions of readers of the nation's leading newspapers and millions
of online subscribers throughout the CareerBuilder Network," McGovern said.
"Through a single, integrated source -- CareerBuilder -- employers can tailor
recruitment advertising and showcase specific job opportunities to job seekers
on a local and national basis."
About CareerBuilder, LLC
CareerBuilder, backed by Tribune Company and Knight Ridder, is the leading
provider of targeted Web recruiting. Through the CareerBuilder Network,
employers can post jobs to pinpoint exactly the right candidates by location,
industry or diversity. Job seekers can instantly search the Internet's best
career sites, in just a couple of clicks. CareerBuilder also provides
personalized career services and advice. The CareerBuilder Network is the
most powerful career network on the Web, including careerbuilder.com -- the
flagship career center -- and the career centers of premier destination sites
including MSN, Bloomberg.com, iVillage.com and latimes.com, Philly.com,
chicagotribune.com and BayArea.com.
About Knight Ridder, Inc.
Knight Ridder is the nation's second-largest newspaper publisher, with
products in print and online. The company publishes 32 daily newspapers in 28
U.S. markets, with a readership of 8.5 million daily and 12.6 million Sunday.
Knight Ridder also has investments in a variety of Internet and technology
companies and two newsprint companies. The company's Internet operation,
Knight Ridder Digital, creates and maintains a variety of online services,
including Real Cities (http://www.RealCities.com ), a national network of city
and regional destination sites in 55 U.S. markets. Knight Ridder and Knight
Ridder Digital are located in San Jose, Calif.
About Tribune Company
Tribune is one of the country's premier media companies, operating
businesses in broadcasting, publishing and on the Internet. It reaches more
than 80 percent of U.S. households, and is the only media company with
television stations, newspapers and Web sites in the nation's top three
markets.
CareerBuilder Media Contact
For all media inquiries and interview requests, contact:
Jennifer Grasz
(P) 773-527-1164
(E) jennifer.grasz@careerbuilder.com
