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CareerBuilder Launches New Social Media Brand Management Service

Customized Programs Offer Design and Maintenance of Online Recruitment Brand

CHICAGO, June 29, 2009 - With millions of dedicated users, social media sites have quickly become some of the most popular destinations on the Web. To help companies efficiently connect with the growing ranks of social media users, CareerBuilder has launched a new social media recruitment brand management service. This new solution helps employers develop a deep and beneficial relationship with their target talent through customized programs, one-on-one advising, quality content creation and ongoing communication monitoring.

CareerBuilder offers basic and advanced packages to employers to help manage their social media recruitment brand. The basic management package includes the fundamentals of social media management, such as:

  • monitoring communication

  • responding to comments

  • posting new content

  • running monthly reports

Advanced management programs are more comprehensive and include content creation, promotional campaigns, engagement of current employees and more.

"As more people collaborate and connect online, maintaining a social media presence is essential to become part of the valuable conversation," said Mary Delaney, President of Personified. "Despite the benefits, many organizations lack the time and resources to proactively manage their social media presence. Our new service acts as an extension of a company, helping them make the most of their social media efforts by posting content; attracting participants, fans, and followers; and listening, understanding and responding to job seekers. All of this is done while maintaining a unified brand voice."

CareerBuilder’s new service is executed by experienced consultants from Personified, CareerBuilder’s talent intelligence and consulting division. Personified works with companies’ internal teams to fully understand their employment brand, workforce culture, employee and recruitment communication, marketing and human resources initiatives to determine which services are best for their social media recruitment brand needs.

For more information on CareerBuilder’s new social media recruitment brand management offerings, please visit http://www.careerbuilder.com/socialmediamgmt.

About CareerBuilder
CareerBuilder is the global leader in human capital solutions, helping companies target and attract their most important asset – their people. Its online career site, CareerBuilder.com, is the largest in the U.S. with more than 23 million unique visitors, 1 million jobs and 31 million resumes. CareerBuilder works with the world’s top employers, providing resources for everything from employment branding and data analysis to talent acquisition. More than 9,000 Web sites, including 140 newspapers and broadband portals such as MSN and AOL, feature CareerBuilder’s proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company, The McClatchy Company (NYSE:MNI) and Microsoft Corp. (Nasdaq: MSFT), CareerBuilder and its subsidiaries operate in the U.S., Europe, Canada and Asia. For more information, visit http://www.careerbuilder.com.

About Personified
Personified is a leading business intelligence consulting firm focused on a talent. A division of the global leader in human capital solutions, CareerBuilder, Personified specializes in job seeker and employee research, human capital consulting and recruitment process outsourcing. With real-time access to job seekers, employees, and employers, Personified strengthens talent acquisition strategies and swiftly implements recruitment tactics so companies of all sizes can experience the best return on their

CareerBuilder Media Contact
For all media inquiries and interview requests, contact:

Jennifer Grasz
(P) 773-527-1164
(E) jennifer.grasz@careerbuilder.com