Retailers Can Now Promote New Store Openings on CareerBuilder.com
New Page Delivers 50 Million Impressions to Potential Candidates and Customers
CHICAGO, August 24, 2005 - CareerBuilder.com, the nation’s largest online job site with more than 20 million unique visitors and over 1 million jobs, is introducing a new way for retailers to spread the word about expanding operations with its New Store Openings package. The package provides a multi-faceted branding solution that takes classified advertising beyond the job posting and incorporates a unique blend of geo-targeted banner ads, emails and resumes, profiles and more to promote new locations and job opportunities. Retailers who take advantage of the package can make up to 50 million impressions on the diverse audience that visits CareerBuilder.com every month, recruiting both potential employees and shoppers.
"Retail employment rose by 50,000 jobs in July and economic indicators are pointing to a solid back-to-school season," said Diane Christopher, Retail Employment Expert at CareerBuilder.com. "CareerBuilder.com’s New Store Opening package provides the much needed exposure and branding that is essential for a store grand opening. Retailers can maximize visibility for their new stores and strengthen the penetration of their employee brand in their respective local markets."
According to CareerBuilder.com’s latest survey, one-in-four retail hiring managers say they will recruit more than 100 workers in the next 12 months. One-in-ten anticipate hiring more than 300 workers. The number one reason the hiring managers cited for adding new staff members is to expand operations.
Retailers investing in new stores can take advantage of:
- Customized Profile - retailers can share highlights about their latest locations, products, sales and more in a mini-Web site featured on CareerBuilder.com. They can also include information about their work culture, news, job opportunities and other important factors.
- Targeted Leaderboard Ads - retailers can stay top of mind for job seekers in their particular state with a banner ad that prominently appears on all job detail pages.
- Stand Alone Email Sponsorship - companies can grab the attention of qualified job seekers in the retail profession in a particular state through tailored emails with company logo and messaging and hyperlinks.
- New Store Opening/Store Associate Postings - visitors searching for employment information in retail can learn about the retailer’s new store and available associate positions in a combo posting and apply in real-time.
- Regional Resume Database Access - retailers can also search through a database of qualified candidates in their own backyard, using state-of-the-art screening tools to zero on the next top performer.
CareerBuilder.com on average sees more than 1.5 million searches for retail jobs every month.
About CareerBuilder.com
CareerBuilder.com is the nation’s largest online job network with more than 20 million unique visitors and over 1 million jobs. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI), the company offers a vast online and print network to help job seekers connect with employers. CareerBuilder.com powers the career centers for more than 650 partners that reach national, local, industry and niche audiences. These include more than 165 newspapers and leading portals such as America Online and MSN. More than 30,000 of the nation's top employers take advantage of CareerBuilder.com's easy job postings, 13 million-plus resumes, Diversity Channel and more. Millions of job seekers visit the site every month to search for opportunities by industry, location, company and job type, sign up for automatic email job alerts, and get advice on job hunting and career management. For more information about CareerBuilder.com products and services, visit http://www.careerbuilder.com.
CareerBuilder Media Contact
For all media inquiries and interview requests, contact:
Jennifer Grasz
(P) 773-527-1164
(E) jennifer.grasz@careerbuilder.com