CareerBuilder.com Launches National Marketing Campaign To Promote the Smarter Way to Find a Better Job
Campaign to Reach Millions of Potential Job Seekers
CHICAGO, Dec. 23 /PRNewswire/ -- CareerBuilder, the industry's most
complete recruitment resource for efficiently finding better candidates and
jobs, is kicking off 2003 with a yearlong national marketing campaign to bring
more employers and qualified candidates together at careerbuilder.com. The
campaign's advertising component, which positions CareerBuilder as "the
smarter way to find a better job," will combine primetime national network and
cable television with local radio, print, spot television, airport and outdoor
ads to strengthen brand awareness in markets across the country. The campaign
is projected to reach millions of job seekers and will leverage
CareerBuilder's association with its partners, Gannett Co. Inc., Tribune
Company and Knight Ridder through additional print, television and radio
advertising support.
CareerBuilder commercials will be appearing on national network television
including NBC, ABC, CBS, FOX and the WB as well as national cable television
including CNN, TNT, FOX News, Comedy Central, TBS, FX and others.
"Today's consumer is looking for a faster and more strategic means to
investigate and land the right job," said Scott Brueggeman, vice president of
Consumer Marketing for CareerBuilder. "CareerBuilder's marketing campaign
shows job seekers how to find better jobs by creating personalized searches to
zero in on employment opportunities quickly. With the support of more than
130 newspaper affiliates, we are taking a major step forward in our marketing
efforts to spread the word nationwide that using CareerBuilder is the smarter
way to find a better job."
CareerBuilder.com features various online products to maximize job search
efforts while minimizing time-investment. CareerBuilder offers a confidential
Personal Search Agent that will hunt for job opportunities in expressed areas
of interest and automatically email them to job seekers. The site also gives
job seekers the choice to search by industry, location and job type, and
provides online career assessments, coaching for interviews and tips for
salary negotiations.
Last week, CareerBuilder became the first company to offer a national
skilled and hourly product. The product enables skilled and hourly workers to
apply for hourly jobs by indicating their work preferences, education and
experience. Interested employers simply review the appropriate applications
and contact qualified candidates.
"Bottom line, using CareerBuilder is the smarter way for both employers
and job seekers to get what they want," said Brueggeman. "This year's
marketing campaign is very aggressive. Our media spending will drive our
message throughout the marketplace while bringing qualified candidates to
employers and better employment opportunities to job seekers."
About CareerBuilder
CareerBuilder is a leading online source for maximizing recruitment
dollars and optimizing job searches with superior products, customer service
and technology. With a unique combination of national, local and niche
audiences, CareerBuilder makes it easy for recruiters to reach the most
qualified candidates with industry-leading market research data and support.
Job seekers can search for the right job from more than 400,000 continuously
updated postings, representing more than 25,000 of the top employers in
virtually every industry, field and location. Together with Gannett Co., Inc.
(NYSE: GCI), Tribune Company (NYSE: TRB) and Knight Ridder, Inc. (NYSE: KRI),
CareerBuilder includes the Web's top newspaper sites -- the most trusted
employment sources in recruiting. For more information About CareerBuilder
products and services, call 800-891-8880 or visit CareerBuilder at
http://www.careerbuilder.com.
CareerBuilder Media Contact
For all media inquiries and interview requests, contact:
Jennifer Grasz
(P) 773-527-1164
(E) jennifer.grasz@careerbuilder.com
